It is not enough to be present on the web to sell ... Generating qualified traffic to your e-Commerce site is complex and expensive. Nevertheless, you can capitalize on creating a first flow of visitors and get an acceptable conversion. Even when you start! However, you need the right tool and have a good command of it ...
Google offers many free tools & application out of which Google AdWords is a paid platform of Google & also called as Paid listings. By using AdWords easily you can occupy top position on the Search Engine Results Page.
Position of your Ad depends on Ad Rank which is Quality Score* Max. CPC (Cost Per Click)
For more info kindly go through below video
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